In the industrial world the high standard are recognized internationally and technical innovation is being made an amazing speed. This has been given an impetus by the development of electronics. This is the global trend too and Prince Electric Company has played a role in the technical advancement of industry by promoting the world-renowned manufacturers of electrical & electronic control components & equipments, consumer electronics etc, in Pakistan.

We in the fast advancing, diversified industrial world, are trying to establish a unique identity as "enterprise". The more we pressure technology, the more we need human power. Our future depends heavily on individual and capabilities. Prince Electric Company sees the promotion of technology backed by human efforts as its mission through the new millennium and believes that this is the means of opening the path to the future.

S. Ather Hussain Jafri